CRM for MSMEs

An MSME does not have a systems team. It has an owner who also does the buying, an accountant who also does the payroll, and a salesperson who also handles despatch. Software written for a two-hundred-person company assumes a specialist for every screen. This does not.

What actually goes wrong

• The same customer exists in four places with three spellings.
• The stock figure is right on the first of the month and drifting by the tenth.
• GST returns are rebuilt from scratch because the invoices were raised in Word.
• Nobody knows which enquiries were never followed up, because nobody wrote them down.
• The one person who understands the spreadsheet is on leave.

What changes

One system where a customer is entered once, an invoice carries its own GST split, stock moves when a challan moves, and the return is assembled from documents that already exist. Nothing is entered twice, so nothing can disagree.

What it costs to start

Nothing. Sign up without a card, import the customer list you already have as a spreadsheet, and raise a real GST invoice the same afternoon. Switch on procurement, stock, projects or payroll later — each is a switch in Settings, not a migration.

What you should not have to do

• Hire anyone to run it.
• Pay for modules you do not use.
• Ask permission to get your own data out. Every list exports to CSV, always.